In this video, EdWeek Market Brief Reporter Emma Kate Fittes breaks down the key missteps CEOs make when it comes to building and maintaining a positive and productive relationship with their board.

The Two-Minute Tip is one of a series of videos offering advice to company officials on how to improve their work and the products they deliver to schools. It’s based on a story Emma Kate wrote in which she gathered advice from investors, advisers to boards, CEOs and ed-tech board members about how leaders of education companies can nurture trust and communication.

Those executives talked about embracing tough conversations, keeping the board fresh with new members, and seeking advice from a variety of sources.

See also:

• Two-Minute Tip: Education Company CEOs on Their Keys to Productivity
• 6 Mistakes Education Company CEOs Need to Avoid in Their Relationships With Boards
• Two-Minute Tip: Districts’ Most Pressing Product Demands
• 4 Ways for Education Companies Working Globally to Protect Their Intellectual Property