10 Mistakes to Avoid When Going Global

Cultural Differences, Exchange Rates, Pricing, and Reseller Relationships Are All Key Factors to Understand


To succeed in the international market, companies need to bridge cultural divides, grasp the nuances of currency differences, and learn to work with resellers, consultant George DeBakey tells EdWeek Market Brief.


Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.