To succeed in the international market, companies need to bridge cultural divides, grasp the nuances of currency differences, and learn to work with resellers, consultant George DeBakey tells EdWeek Market Brief.
Districts are overwhelmingly drawn to Chromebooks because they’re easy to manage, and school leaders tend to have mixed views on “freemium” tech products, said Anton Inglese, the chief financial officer of an Illinois school district.
Ed-tech companies conducting research often miss critical steps in gathering information about their products’ effectiveness, and the experiences of teachers and students using them.
A California district leader explains how his system doesn’t just measure the success of ed-tech products by academic outcomes, but by ease of implementation, too.
Many pilots of ed-tech products occur too late for K-12 systems to make district-wide purchases of those products the next academic year. How can companies overcome that timing disconnect?
Faced with increasing competition from charter and private schools, the Austin, Texas, school system is launching a $350,000 marketing campaign to try to win over families.
As a vendor, education conferences meant hawking candy and key chains. As an attendee, I had authentic conversations and interactions.
Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.
A launch party for startup Autism Expressed is about celebrating our progress, connecting to customers, and promoting awareness about autism.
Sometimes a banner week means big news. Sometimes a banner week literally means…