Market Trends – Market Brief https://marketbrief.edweek.org K-12 Intel for Business Leaders Wed, 31 May 2023 22:18:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.5 102969266 Texas Is Overhauling Its Curriculum Adoption Process. Here’s What It Means for Ed. Companies https://marketbrief.edweek.org/market-trends/texas-overhauling-curriculum-adoption-process-heres-means-education-companies/ Wed, 31 May 2023 22:12:08 +0000 https://marketbrief.edweek.org/?p=123734 Legislation headed to Gov. Greg Abbott's desk creates new incentives for districts to buy state-approved materials.

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]]> 123734 Right-Sizing or Whale-Hunting: How Big of a District Should Your Company Pursue? https://marketbrief.edweek.org/market-trends/choose-right-size-school-district-customer/ Fri, 19 May 2023 15:56:23 +0000 https://marketbrief.edweek.org/?p=124068 Education companies need to resist the temptation to simply chase the biggest contract in the biggest district.

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]]> 124068 A Survivor’s Guide to Weathering Uncertain Times: Advice for Education Companies https://marketbrief.edweek.org/market-trends/survivors-guide-weathering-uncertain-times-advice-education-companies/ Fri, 12 May 2023 15:39:23 +0000 https://marketbrief.edweek.org/?p=122994 Leaders of education organizations say there are pragmatic steps organizations can take to strengthen their businesses amid prevailing uncertainty.

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]]> 122994 Key Questions at the Heart of New Product Development https://marketbrief.edweek.org/market-trends/key-questions-heart-new-product-development/ Fri, 05 May 2023 11:41:27 +0000 https://marketbrief.edweek.org/?p=123399 Knowing whether to invest time and money in a promising product for schools requires market research and asking challenging questions.

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]]> 123399 6 Tips for Weaving Social-Emotional Learning Into Your Product Portfolio https://marketbrief.edweek.org/market-trends/6-tips-weaving-social-emotional-learning-product-portfolio/ Thu, 27 Apr 2023 18:57:09 +0000 https://marketbrief.edweek.org/?p=123474 While it has come under attack in some communities, demand for SEL is such that many companies are seeking to integrate it into their existing resources.

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]]> 123474 Profile of a Key K-12 Market: Florida https://marketbrief.edweek.org/market-trends/profile-key-k-12-market-florida/ Tue, 04 Apr 2023 14:40:07 +0000 https://marketbrief.edweek.org/?p=122026 State restrictions on curriculum, private school expansion, and efforts to recruit and retain teachers are top of mind for district officials.

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]]> 122026 5 Ways the Silicon Valley Bank Collapse Will Impact the Ed-Tech Market https://marketbrief.edweek.org/market-trends/5-ways-silicon-valley-bank-collapse-will-impact-ed-tech-market/ Fri, 17 Mar 2023 02:47:26 +0000 https://marketbrief.edweek.org/?p=122290 Entrepreneurs and investors will badly miss the financial terms and other support the institution offered to early-stage companies.

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]]> 122290 Optimism Collides With Anxiety Over Future of Ed-Tech Market https://marketbrief.edweek.org/market-trends/optimism-collides-anxiety-future-ed-tech-market/ Fri, 10 Mar 2023 16:50:53 +0000 https://marketbrief.edweek.org/?p=122062 At SXSW EDU, company executives and investors say a market slowdown is coming, but organizations with strong fundamentals will prevail.

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]]> 122062 Districts Face the Funding Cliff. Here’s How to Stay Off the Chopping Block. https://marketbrief.edweek.org/market-trends/districts-face-funding-cliff-heres-stay-off-chopping-block/ Mon, 06 Mar 2023 15:38:08 +0000 https://marketbrief.edweek.org/?p=121612 After three years of benefiting from federal relief dollars, school systems will face hard choices about which new products, programs, and services to spare, or cut.

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]]> 121612 How to Create ‘Inclusive’ Education Products https://marketbrief.edweek.org/market-trends/create-inclusive-education-products/ Wed, 01 Mar 2023 21:30:09 +0000 https://marketbrief.edweek.org/?p=120324 Organizations across the K-12 market are investing time in field tests and research that will help them better support marginalized communities.

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