Sales / Marketing – Market Brief

Where Ed-Tech Hiring Is Now, and Where It’s Headed

Michelle Caffrey — Thu, 06 Apr 2023 13:11:52 +0000

A top advisor to education companies on talent acquisition talks about the pressures he sees playing out in the job market.

The post Where Ed-Tech Hiring Is Now, and Where It’s Headed appeared first on Market Brief.

The Biggest Mistakes Education Companies Make on Social Media

Michelle Caffrey — Thu, 23 Mar 2023 20:45:42 +0000

An EdWeek Market Brief survey asked district leaders, principals, and educators about the social-media messaging that captivates them or turns them off.

The post The Biggest Mistakes Education Companies Make on Social Media appeared first on Market Brief.

Districts Face the Funding Cliff. Here’s How to Stay Off the Chopping Block.

Emma Kate Fittes — Mon, 06 Mar 2023 15:38:08 +0000

After three years of benefiting from federal relief dollars, school systems will face hard choices about which new products, programs, and services to spare, or cut.

The post Districts Face the Funding Cliff. Here’s How to Stay Off the Chopping Block. appeared first on Market Brief.

Why Company Outreach at Education Conferences Succeeds or Flops

Sean Cavanagh — Thu, 02 Mar 2023 20:21:41 +0000

An EdWeek Market Brief survey asks K-12 officials which company outreach strategies at big education events leave a lasting impression.

The post Why Company Outreach at Education Conferences Succeeds or Flops appeared first on Market Brief.

Two-Minute Tip: Why K-12 Companies are Tapping Talent From Outside Education

Michelle Caffrey — Mon, 06 Feb 2023 15:39:32 +0000

EdWeek Market Brief Staff Writer Michelle Caffrey dives into some of the reasons education companies are looking to recruit talent from outside the education industry.

The post Two-Minute Tip: Why K-12 Companies are Tapping Talent From Outside Education appeared first on Market Brief.

Getting Your Product in Front of a Superintendent — and Winning Her Trust

Alexandria Ng — Fri, 16 Dec 2022 00:09:27 +0000

Diana Greene, the chief of the 130,000-student Duval County, Fla., schools, expects vendors to produce data that is clear and predictive of student performance.

The post Getting Your Product in Front of a Superintendent — and Winning Her Trust appeared first on Market Brief.

NYC Schools Postpone Vote on $31.7M, 7-Year McGraw Hill Contract

Michelle Caffrey — Thu, 08 Dec 2022 20:54:14 +0000

The company says it is in contact with the major school district to answer questions that emerged last week about pricing of its materials.

The post NYC Schools Postpone Vote on $31.7M, 7-Year McGraw Hill Contract appeared first on Market Brief.

6 Tips For Building and Managing a Stellar K-12 Sales Team

Michelle Caffrey — Fri, 16 Sep 2022 02:30:55 +0000

Education companies need to rethink their strategies in recruiting sales talent in order to accommodate a market that's gone through upheaval.

The post 6 Tips For Building and Managing a Stellar K-12 Sales Team appeared first on Market Brief.

FTC Turns Attention to Stealth Marketing Aimed at Children

Alexandria Ng — Thu, 01 Sep 2022 22:20:43 +0000

The Federal Trade Commission is seeking public input ahead of an October event focused on concerns about children's ability to distinguish advertising content from entertainment.

The post FTC Turns Attention to Stealth Marketing Aimed at Children appeared first on Market Brief.

The Books That Helped These 10 CEOs Become Better Leaders

Michelle Caffrey — Fri, 12 Aug 2022 12:52:36 +0000

The leaders of 10 different education companies talk about the books that have influenced their leadership, and helped them plan for the future.

The post The Books That Helped These 10 CEOs Become Better Leaders appeared first on Market Brief.