Marketing guru Nancy Harhut talks about how education companies can apply behavioral and social science principles in their outreach to school district clients.
A top adviser to the British Chamber of Commerce in China explains how new regulations will affect foreign education companies, and how they can navigate the market.
The time that districts can devote to vendor meetings during COVID-19 is precious. Here are four tips for how companies can give districts the substance and tone they want.
An EdWeek Market Brief survey asked district officials what information and support they need to see from companies during the coronavirus to pursue a long-term relationship with those vendors.
Transitioning from free to paid status could be a tricky business for companies that have been offering K-12 access to their products at no charge.
Sales teams needed to make major shifts thanks to coronavirus-related school closures. These tips explain how several companies approached the challenge.
Sales, communication, and customer-support strategy from the homeschool sector is now relevant across the education market, as the coronavirus fuels the need for remote learning.
In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.
As districts grapple with shutdowns caused by the coronavirus, companies are developing new strategies for inbound inquiries, social-media messaging, and product development.
Publishers remain concerned about the ongoing statutory exclusion of educational materials from copyright protection in Canada after a recently concluded trade agreement failed to incorporate language to address the issue.