Districts are using emergency spending authority to purchase a broader array of products than they did during pre-COVID days, according to vendors.
Ed-tech firms across Europe mostly decreased their marketing budgets or kept them flat during the pandemic, holding back on aggressive new ad campaigns during a historical period of business uncertainty, a new analysis finds.
Oregon superintendent Katrise Perera brings a distinct perspective to her interactions with vendors, having formerly served in a key role at a major education company.
Reporters covering education have little trust in education companies, compared to other sources of information, a survey of news industry scribes finds.
Spending on artificial intelligence in education will rise from $800 million to $6.1 billion over the next four years, according to projections from HolonIQ.
Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.
EdWeek Market Brief surveyed district and school leaders about the topics they want discussed in an initial meeting with a company that will lead to a second meeting.
Gustavo Balderas, named national superintendent of the year this year, looks for companies that can offer flexibility, and continuity amid change.
Districts’ appetite for virtual events, and companies’ new reliance on online sales and outreach, is reshaping how business gets done in education.
Despite broad economic uncertainty, the international education market offers opportunities for vendors who choose the right countries with the right strategies.